Three dots · three dashes · three days
A 72-hour go bag for every person in your house.
Five bags, one colour each, from £89. Packed in the UK with 15-year rations, waterproof, vegan and made without nuts. Free UK delivery, worldwide shipping, dispatched in three working days.
Shop the range
One bag per person. One colour per bag.
Blue for adults, red for children, yellow for the baby, green for the family duffel, orange for the pet. In the dark, at the door, everyone grabs the right one.
One adult · 72 hours · 35 L · 37 items. Water, food, warmth, light, power, first aid, tools.
What's inside →One child, 3 to 12 · 15 L · light, warmth, a whistle, an ID wristband, a comfort pocket. No blades, no fire.
What's inside →Baby and toddler, 0 to 3 years · 24 L · feeding without a kettle, three days of nappies, a wrap carrier, a changing mat. Three stages.
What's inside →Built for the dark, not for the shelf.
Most kits are a rucksack with things thrown in. Ours is a system: every item has a pouch, every pouch has a place, and the bag itself is built to be found, opened and emptied with one hand in the rain.
01 · Waterproof
TPU-laminated Cordura, taped seams, AquaGuard zips
The shell is the same waterproof laminate used on expedition packs. Ten minutes under a shower head, nothing inside gets wet.
02 · The Morse mark
Three short, three long, three short
SOS, laser-cut into the side panel and raised on the patch. Anyone who knows it, knows. Everyone else sees a clean black bag.
03 · Found in the dark
Name window, colour tag, reflective piping
Your name and medical notes by the handle. A tag colour per person. Piping that reads black by day and lights up in a torch beam.
04 · Honest food
15-year rations, vegan, made without nuts
Every bag is vegan and gluten-free on the food. The only exception is the Cub's infant formula, and we say so on the box.
Inside the Operator
Four pouches. Nothing to think about.
3 × 500 ml water pouches
Purification tablets, 50
750 ml bottle, side pocket
2 × 2,325 kcal rations
Comfort pack
Spork
Reusable bivvy bag
2 foil blankets
Hooded poncho
4 hand warmers
Beanie and gloves
Socks
BS 8599-1 first aid kit
Trauma dressing
Your medication pouch
2 FFP2 masks
Nitrile gloves
Wipes, sanitiser, toilet roll
Toothbrush, pads, bags
UK-legal multi-tool
Tape, paracord, cable ties
Ferro rod, pen, notepad
Document pouch and map
Head torch, lithium batteries
Wind-up radio
10,000 mAh power bank
Whistle, on the strap too
2 glow sticks
Contents and first-hour cards
Guides
Know what to do before you need to.
Rotation reminders
Your bag tells you when it's time.
Sign up when you order and our newsletter emails you automatically when the water, the rations or the batteries are due, and when the power bank wants charging. Cub owners get a reminder as their baby moves up a stage.
The 72-hour listFor organisations
One bag per desk, per room, per person.
Workplaces, schools, hotels and property managers around the world buy in tens and hundreds, with volume pricing, invoice terms and a rotation schedule we run for them.
Request a quoteBe Ready alerts
When a storm, a cold snap or an official warning is coming, we send one short message with what to check. No marketing, no noise.