Cub
One baby for 72 hours, carried by a parent. Feeding without a kettle or a fridge, three days of nappies, warmth, a wrap carrier and a changing mat, in a 24-litre bag that clips onto a pram or onto the front of an Operator. Three stages, so the nappies and the feeding match the age.
Coming soon
The first production run of the Cub is under way. Leave your email and you'll hear the day it's ready to order — one message, nothing else.
Honest about what 72 hours means for a baby: the bag covers the baby for three days of feeding, warmth, hygiene and comfort, and the parent for a day of water. The parent's own three days are the Operator's job.
Ready-to-feed formula is sterile and needs no water, no kettle and no fridge until it is opened. It is the one non-vegan item in the range, and we say so on the box.
Pick the stage by age. When your baby moves up a stage, swap the nappies and the feeding for the next size; the bag stays the same.
What's inside
Twenty-five items, chosen by a parent.
Ready-to-feed formula, sterile cartons, 12-month date
One wide-neck bottle
Sterile teats, individually sealed, one fresh teat per feed
Cold-water sterilising tablets: one tablet, one bag of water, 15 minutes, no power
Baby food pouches, 6 months plus, fruit and vegetable, vegan (Cub 2 and 3)
Baby spoons, 2
Water for the parent, 2 × 500 ml, 5-year
Nappies, 15, sized by stage
Water wipes, 2 packs
Nappy bags, 30
Nappy cream
Hand sanitiser 100 ml
Bin bags and ziplock bags
Baby foil blanket and fleece blanket
Muslins, 2
Hat and socks
Clothes bag, empty, labelled '2 sleepsuits, 2 vests, your size'
Stretchy wrap carrier, so your hands are free
Comfort toy slot
Digital thermometer, saline drops, sterile gauze, baby plasters
Medicines pouch, labelled, for you to fill
Dummies, sealed, 2
Small torch with a red light for night feeds, and a glow stick
Parent's whistle, on the sternum buckle and a lanyard
Red-book copy slot, feeding-plan card, contacts card
Changing mat, rolled and strapped under the bag
What you add: two sleepsuits and two vests in your baby's size, a copy of the red book, your medicines, and a toy that smells of home. The feeding-plan card is where you write how your baby takes a feed, for whoever is holding them.
Carry system
One parent, two bags, both hands free.
On the back
Padded straps and a sternum whistle buckle. The wrap carrier goes on your front, the Cub on your back.
On the pram
Two clips on the back panel hang the Cub from the pram handle, strap garage closed, in two seconds.
Piggyback on the Operator
Four hidden buckles on the Operator's front panel take the Cub's straps. One adult carries both bags; rated to 10 kg.
The bag
A nappy bag that happens to be waterproof.
The same shell and zips as the Operator, with a wipe-clean lining, a changing mat under the base, pram clips and the piggyback straps. From the outside, a plain black rucksack.
Rotation dates
Buy it once. We'll tell you when.
We remember when you bought it. When something is due, our newsletter emails you exactly what to swap and nothing else.
Questions
Straight answers.
Why is there only one bottle?
Because sterile teats and cold-water tablets do the job of five bottles in a tenth of the space. A fresh sealed teat for every feed, and the one bottle sterilised in a bag of water in fifteen minutes, no power needed.
Why ready-to-feed and not powder?
Powdered formula is not sterile and needs water at 70 degrees or hotter to make it safe. In a power cut you may not have that. Ready-to-feed cartons are sterile until opened. UK and US health services say the same.
I breastfeed. Do I need the Cub?
Yes, for everything except the formula: nappies, warmth, wipes, the carrier, the mat, the first aid, and two pouches of water for you. Keep the formula sealed as the backup every parent hopes not to use.
Is the Cub vegan?
Everything except the formula, which is dairy-based. The baby food pouches are fruit and vegetable recipes made without nut ingredients. The formula is the only exception in the range and the box says so.
What about twins?
Two Cubs, one per baby, as with every bag in the range. Both clip onto one pram.
What happens when my baby grows?
We email you when it's time. Swap the nappies and the feeding for the next stage; the bag stays, and we remind you when it's time.